YouTube in Offline mode

YouTube has launched a new feature today which allows mobile users in India to play their favorite videos without internet connection.

The new feature allows mobile users to view videos for 48 hours after going offline without using WiFi or data plans.






An offline icon will be available for users who want to add a certain video for offline viewing.

"By launching a new offline feature for YouTube today, we hope to help people move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of YouTube," said John Harding, YouTube Vice President for Engineering 

The new feature is part of YouTube's initiative for mobile users to enjoy the video sharing platform with lessened burden of data.

Content from major local production houses like T-Series, Saregama and Yashraj Films will have content available in offline mode. The move is part of YouTube's recent efforts to make their services more accessible to mobile users in the country. This follows soon after their tie-up with Tata DoCoMo earlier this year to launch the YouTube recharge, offering special data plans for the websites avid users. 

Over 10,000 Indian films are currently on YouTube and over 250,000 Indian songs. According to YouTube's analysts, Indians watch 5 billion videos on YouTube per month and are expected to be the second largest market in the world, for video content, by 2015, larger even than the American user base.

The new ad-supported offline feature on Android and iOS was also launched in Philippines and Indonesia.


About Anand Kathari

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