Baba Ramdev's Noodles in trouble - using fake licence says FSSAI


Its time when +Nestlé India's #Maggie noodles is prepared and ready to re-enter the market after makeover of its issues faced recently. +Ramdev Baba who's group +Patanjali recently released a healthy atta noodles to the market to make use of the situation.

The news is little different for the Baba and his Patanjali, #FSSAI - The Food Safety Standards Authority of India says the atta noodles has not obtained licences from the food regulator which is mandatory.


Launched Patanjali Atta Noodles


This newly launched healthy atta noodles of babaji has already struck into troubles immediately after it was launched on Monday.

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The back cover of the noodles packaging displays “FSSAI licence number 10014012000266” as their licence number. Whereas, FSSAI has something else to say, FSSAI said it has not issued any licence to the product and the matter is being probed they added.

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Noodles packet with Licence number - click to enlarge
According to reports Patanjali Ayurved, the FMCG venture of Ramdev has not applied for approvals for the noodles yet.

To utilize and make use of Maggi's lost market, Patanjali acted quickly and launched its own noodles brand costing Rs. 15 per packet in the market on Monday.

On other hands Maggi, which recently resumed sales in India after the ban on its sales was lifted will be available in all stores soon.

Tags: #Baba #Ramdev #Atta Noodles #Maggie #FSSAI #Trouble


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Source: TOI, Baba Ramdev
Images: Google

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